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April 29, 2010
By: TOM BRANNA
Editor
Pantene plans to unveil its new ‘star’ in a live ad scheduled to air May 25. Pantene Reality Hair Star Ad Goes Live May 25 As part of the Pantene relaunch, Procter & Gamble embarked on a search for the world’s first reality hair star, and will showcase the star in the “world’s first reality hair ad,” which will air May 25. The spot is said to be slated to run on multiple channels including a major national network, as part of one of the hottest show...
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